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Covent Garden is well on the way to becoming a proper fashion destination. While Neal Street has been hipster central for a while (home to American Apparel, Dr Martens, Urban Outfitters), King Street is aiming to be something of a Bond Street for secondary lines. Burberry Brit is already firmly positioned, and now, slotted between it and the Apple store is Ralph Lauren’s Rugby.
A huge fan of the Ralph Lauren store aesthetic, I have been waiting aaages for this opening. Rugby is the preppy line from Ralph Lauren so the merchandise is a collegiate dream of cable cashmeres, denim, utility-wear and chinos of every description. As every good luxury brand knows, personalisation is quite the in thing now so the Make Your Own bar is not to be missed. I also loved the clothing collages on the walls and the poet-themed changing rooms. And happily for me, I noted that the menswear runs pretty small with chinos starting at a compact DRG-sized 28/30. Hold me back…
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
